How to maintain blogging momentum

Some people claim sticking to a blog posting schedule is an important step in starting and running a successful blog. .

Either way, if you want to build a successful blog you need to be posting new content a,t least some-what regularly, to keep search engines and (most importantly) your readers happy.

Therefore it’s important that you can maintain your writing momentum to ensure you always have something new to post.

Here’s 5 ways you can ensure you do.

Have a specific posting day

Regular readers of your blog will appreciate knowing exactly when they can expect new content from you. It also gives you a deadline to hit and an incentive to write.

The busiest day for traffic to my blog (and I suspect the majority of others) is Monday. For this reason I aim to have a new article published by Sunday night, so that the content is there for visitors first thing on a Monday morning.

Monitor your blog’s traffic with something like and see which days are best for you to publish content.

Write less

When I started blogging, I’d write quite long articles, often between 600 and 800 words, sometimes more. Because these were relatively in-depth, I found I was writing about two or three different things, often because I was clarifying something else I’d written.

Now I aim to write 300 to 400 word posts that get to the point and only focus on one topic at a time. If I feel I need to clarify something, I’ll write another post that covers that topic in slightly more detail and link to it.

Start a blogmap

Blogmapping is great for generating new ideas for posts, and they work well with my previous point about writing, and linking to, related posts.

Accept guest posts

Why struggle to write posts when you can get someone else to do it for you? Open up your blog to guest posters to give you new content that you may not have thought of writing yourself.

There are many places to find people willing to submit articles to other’s blogs. A good place to start is MyBlogGuest.com.

Just ensure you have some form of quality control in place to ensure you’re getting unique content that’s right for your blog.

Post “filler” content (sparingly)

If you’re still stuck for something to write about, you can post “filler” content.

As the name suggests, this is basically something you can put together reasonably quickly to ensure you hit your deadline.

This could be a video that may benefit your readers (guilty) or a list of posts from other bloggers you’ve found interesting that week.

Although this is something I’ve noticed a lot of other bloggers doing recently, I wouldn’t recommend posting filler too often or you’re likely to see your subscriber count drop.

If someone’s subscribed to your feed or your email updates, it’s because they’re interested in what you have to say. Give them what they want.